In the adoption cycle of any new technology, there is a tipping point that must be overcome before it cascades to mainstream use. This is the most difficult part of a company or market’s growth. Enter, Geoffrey Moore’s “Crossing the Chasm” assessment.
The adoption of clean technology is greatly accelerating toward mainstream adoption and large-scale usage. Software and smart technology eliminate cost and reliability concerns, allowing clean technology to disrupt the market. It’s time for investors to put their money in companies with disruptive innovations, both to accelerate the adoption cycle, but also to maximize their own benefit on this substantial market opportunity.
Let’s explore why.
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