Privacy Policy

Clear Blue Technologies International Inc. ("Clear Blue," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

We may collect information in the following ways:

• Contact forms: When you submit a form on our website, we collect your name, email address, company name, phone number, and any additional details you provide.
• Analytics and advertising: We use Google Tag Manager (GTM), Google Analytics, Google Ads, Microsoft Clarity, the LinkedIn Insight Tag, and Apollo.io to collect usage data, including pages visited, session duration, referral sources, device type, browser information, IP address, and interaction data such as mouse movements, clicks, and scrolling behavior used to generate heatmaps and session recordings. Some of these services may use your IP address to identify the organization you are visiting from, or associate your activity with an existing profile they hold, for advertising and business development purposes.
• Cookies: Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic.

2. How We Use Your Information

• To respond to your inquiries and provide requested information.
• To send you relevant communications about our products and services.
• To analyze website usage and improve our site performance.
• To comply with legal obligations.

3. Third-Party Services

We use the following third-party services that may collect or process your data:

• Google Tag Manager (GTM): For analytics and tracking scripts management.
• Google Analytics: For measuring website traffic, user engagement, and conversion performance.
• Google Ads: For advertising performance measurement, conversion tracking, and remarketing.
• Microsoft Clarity and Microsoft Advertising: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
• LinkedIn Insight Tag: For measuring the performance of our LinkedIn advertising, understanding which professional audiences engage with our website, and showing you relevant ads on LinkedIn. The tag may collect your IP address, device and browser characteristics, and the pages you view on our site, and LinkedIn may associate this activity with your LinkedIn member profile. For more information, see the LinkedIn Privacy Policy.
• Apollo.io: For business-to-business visitor identification and sales intelligence. Apollo may use your IP address and activity on our site to identify the organization you are visiting from, and to create or update records used by our sales team to follow up on business enquiries. For more information, see the Apollo.io Privacy Policy.
• Mailchimp: For email marketing and newsletter distribution.
• Resend: For transactional email delivery (e.g., form submission confirmations).

These services have their own privacy policies, and we encourage you to review them.

4. Cookies

Our website uses cookies to enhance functionality and collect analytics data. You can control cookie preferences through your browser settings. Disabling cookies may affect your experience on our site.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Contact form submissions are retained for up to 24 months unless you request earlier deletion.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you.
• Request correction or deletion of your data.
• Opt out of marketing communications at any time.
• Withdraw consent where processing is based on consent.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.